Plastics Technology

AUG 2018

Plastics Technology - Dedicated to improving Plastics Processing.

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Rudolf, operations manager for CANarchy Craft Brewery Collective, "Moving to collated shrink packaging for our 24-can variety packs results in business growth, sustainability benefits and strong shelf appeal. Our primary focus is the quality of the beer we brew, but we also continuously evaluate options to evolve in other areas and enhance our sustainability profiles with innovations like this new packaging solution," The three-layer blown film furnished by Berry serves as secondary package for the craft brewer. It wraps corrugated trays, replacing previous shrink- wrapping that held two 12-pack cartons together. Like the previous corru- gated cardboard package, the film features Oskar Blue's branding and design, maintaining shelf appeal. The brewer says the switch has yielded 40% cost savings, reduced usage of secondary packaging by 64%, and has resulted in 73% fewer trucks delivering packaging materials to Oskar Blues. The company expects to see 46% in energy savings and 51% reduction in greenhouse gas emissions based on an environmental-impact assessment by packaging consultancy Allied Development Corp., Burnsville, Minn. (allied-dev.com). While certain collation films are shifting to five layers, Berry's McDonough maintains the three-layer structure is sufficient since the application does not require barrier or tie layers. Adds Ritika Kalia, end-use marketing manager at Dow Packaging & Specialty Plastics, Midland, Mich. (dow.com), "Three-layer film is still the predominant technology; however, we are seeing some film converters starting to explore five-layer structures, especially in other geographies such as Europe." Processing giant Berry Global has collaborated with Dow Packaging and Specialty Plastics to produce what's billed as the first all-PE printed collation shrink-film packaging for a craft-beer brewer in the U.S. The beer maker, Oskar Blues, is using the novel package instead of corrugated cardboard on its 24-can variety cases. It says the switch has resulted in a 300% increase in business, slashed costs, and improved its sustain- ability, branding and shelf appeal. The craft-beer market is steadily shifting from glass bottles to cans to cut shipping and manufacturing costs, notes Ed McDonough, technical lead for the project for Berry Global (berry- global.com), Evansville, Ind. He notes that the all-PE package is fully recyclable and reusable and has a lower carbon footprint than printed corrugated paperboard. Says McDonough, "I believe that the advantageous economics is married to sustainability, and this market—dominated by millennials—is very much into that." Oskar Blues, Longmont, Col. (oskarblues.com), part of the CANarchy Craft Brewery Collective—the ninth largest craft brewer in the U.S.—launched the new packaging in 2017. Says Jeremy By Lilli Manolis Sherman, Senior Editor For this application, Berry uses reverse printing on a 10-station flexo printer with technology that allows use of multiple colors from a base of three. All-PE Printed Collation Film Replaces Cardboard for Craft Beer Packs Berry, Dow collaboration helps boost sales for beer maker while cutting costs and offering more in the way of sustainability, branding and shelf appeal. PE collation film has saved Oskar Blues money, reduced use of secondary packaging, and has resulted in fewer trucks delivering packaging materials. 10 AUGUST 2018 Plastics Technology PTonline.com F I L M P A C K A G I N G Close -Up On Technolog y

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