Plastics Technology

OCT 2018

Plastics Technology - Dedicated to improving Plastics Processing.

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Page 43 of 75

The new Chroma Color Corp. unites the production and technical expertise of four different firms to better serve the needs of a consolidating processor market. A lot has changed since Plastics Technology toured the Salisbury, N.C., plant of Carolina Color in mid-August. Since our visit, Carolina Color and three sister color companies—all owned by New York-based private-equity firm Arsenal Capital Partners—combined into one business entity called Chroma Color Corp., based in McHenry, Ill. The new Chroma Color is a $150 million+ color- concentrate force comprised of Chroma, Carolina, Breen Color and Hudson Color. The union of the companies under Chroma Color comes in response to the changing realities of selling to the plastics-processing market today. Merger and acquisition activity among the firm's extrusion and molding customers has made it necessary for suppliers to have more than just a regional footprint. Notes Matt Barr, Chroma's vice chairman, "Carolina was started in 1967, and its focus was providing high quality and excep- tional service to smaller businesses—what we call 'owner-operators'—in the Southeast. Then the business expanded to Ohio and Texas, again to serve those markets. But over the years those smaller businesses started to be gobbled up, and the people making buying decisions were not always connected to the facilities." Meet the New Force in Color Concentrate Production Chroma Color is a new force in color-concentrate production as a result of the union of its business with those of Carolina Color, Breen, and Hudson. 42 OCTOBER 2018 Plastics Technology By Jim Callari Editorial Director On-Site Company Name • City, State

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